...but the value here is not only a very well built and accurate watch, it is also something that is customised individually and not something you’ll see on the wrists of others in the same room, and for me, that it is not recognisable. The icing is really the experience of dealing directly with the owners of the brand and getting that very personal touch in ensuring the watch, from the colours of the dial and hands and the type of strap is exactly what I want.