dxboon
[Elite User]
12454
Good reading
I thought the comments about marketing to women were interesting. I think catering to women watch buyers is tricky - do women generally see watches as another form of jewelry? In which case it only pays to advertise jeweled timepieces. Simply making smaller versions of men's watches doesn't particularly seem to be in service to either women as a buying segment, or the advancement of watch design overall. Then there's other considerations like the commonly-held notion that women prefer quartz over mechanical watches. If that's true, why spend the advertising dollars on this small subgroup of consumers at all? All I know is that I'm glad I don't have to consider these issues as part of my job!
Interview - Georges Kern - on IWC stories
Substantial sections of this article are published in iW magazine (December 2008). This unabridged version from an interview before the 2008 global financial crisis, appears by courtesy of FineLife Media Inc. INTERVIEW – GEORGES KERN – ON IWC STORIES By: ...
Thank you!
IWC is my fav brand and its a great read! Why is there no IWC forum in this site?
Glad you enjoyed the interview MTF and Anthony put a lot of work into it. But the " IWC"
forum does not exist because IWC has asked us not to. They feel they currently have enough "coverage" on the brand, and we generally tend to respect the wishes of the brand CEO. We also will not open new dedicated brand forums without direct recognition a...
Veto?
I was not aware that The Purists required permission from a company head to create a forum. Is this the case for all fora here? I find this a little disconcerting. Is this disclosed anywhere on the site?
No.
Please recognize the "spirit" of the post. CEOs do not dictate PuristSPro policies (our own exec staff formulates policies) but like everything in life it will never be a successful partnership if one of the partners is an unwilling participant. If you ar...
I'm curious...
Hi, Ben. Mike has already answered your literal question - No, the brands have no literal and absolute veto power here on this site. Mike also has pointed out the context of his original comment, which was in a broader, more general sense of an amicable "...
Thanks for the interview.
I want to know why IWC do not manufacture many woman watches. Is IWC a male chauvinist brand? OR Woman watch is simply not the DNA of the brand? Regards Ling
Asked and Answerd
Ling, This was asked and answered in the interview. IWC make ladies watches but they are NOT small.....more mid-sized. They had Da Vinci ladies from the start but NOT publicised. That is the real question - why not publicised? Generally, IWC agrees that t...
Hi Melvyn, a little bit different answer given by...
one of the top management guy of IWC who came from Singapore and joined us for lunch on Sunday. I asked him this specific question "why almost no lady watches..." At that time, I had not read your post in respect of the interview. I tried to recall what h...
