ling5hk
1708
Hi Melvyn, a little bit different answer given by...
one of the top management guy of IWC who came from Singapore and joined us for lunch on Sunday.
I asked him this specific question "why almost no lady watches..." At that time, I had not read your post in respect of the interview.
I tried to recall what he said and not to misquote him. His answer was basically that IWC do not purposely make lady watches to attract ladies to come to the brand. Their man watches are also suitable for the ladies. If the ladies are interested, they will come to buy IWC watches (even though they are for man).
This is interesting as it seems to suggest that IWC watches are suitable for both men and women. If this is the brand's direction, it is a bold step to take.
Regards
Ling
Interview - Georges Kern - on IWC stories
Substantial sections of this article are published in iW magazine (December 2008). This unabridged version from an interview before the 2008 global financial crisis, appears by courtesy of FineLife Media Inc. INTERVIEW – GEORGES KERN – ON IWC STORIES By: ...
Thank you!
IWC is my fav brand and its a great read! Why is there no IWC forum in this site?
Glad you enjoyed the interview MTF and Anthony put a lot of work into it. But the " IWC"
forum does not exist because IWC has asked us not to. They feel they currently have enough "coverage" on the brand, and we generally tend to respect the wishes of the brand CEO. We also will not open new dedicated brand forums without direct recognition a...
Veto?
I was not aware that The Purists required permission from a company head to create a forum. Is this the case for all fora here? I find this a little disconcerting. Is this disclosed anywhere on the site?
No.
Please recognize the "spirit" of the post. CEOs do not dictate PuristSPro policies (our own exec staff formulates policies) but like everything in life it will never be a successful partnership if one of the partners is an unwilling participant. If you ar...
I'm curious...
Hi, Ben. Mike has already answered your literal question - No, the brands have no literal and absolute veto power here on this site. Mike also has pointed out the context of his original comment, which was in a broader, more general sense of an amicable "...
Thanks for the interview.
I want to know why IWC do not manufacture many woman watches. Is IWC a male chauvinist brand? OR Woman watch is simply not the DNA of the brand? Regards Ling
Asked and Answerd
Ling, This was asked and answered in the interview. IWC make ladies watches but they are NOT small.....more mid-sized. They had Da Vinci ladies from the start but NOT publicised. That is the real question - why not publicised? Generally, IWC agrees that t...
Hi Melvyn, a little bit different answer given by...
one of the top management guy of IWC who came from Singapore and joined us for lunch on Sunday. I asked him this specific question "why almost no lady watches..." At that time, I had not read your post in respect of the interview. I tried to recall what h...
