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Jaeger-LeCoultre

I just do not get it! How can a company that produces something as sublime

 

as this, then go and produce something as crass and juvenile as the Extreme Lab (8 Lab Solutions on the movement - please!).  While there is every reason to believe that such a strategy will maximize market potential, it does mean that some diamonds are mixed in with the chips.  A pity, because to the untrained eye, they might all look the same.  The long run stable position, in a market for lemons, is that the poorer quality remains in the market and builds the reputation.  Akerlof won the Nobel Prize in Economics for that model.

Andrew H

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