who seems to have a very thorough vision based on intense observation on even seemingly tiny aspects of his trade. the outcome is an approach that may forgo short term profits in favour of long term rewards (see: limited editions, e-commerce, customer communication). It is great to read this and spoken out so clearly.
"If you take the Grande Complication not Gyro1, Gyro2 – they have been auctioned for less than 15% off the bid price with the cost down. You buy Gyro 1, Gyro 2 you have to pay 83 to 115 off the bid price so yes that’s our responsibility. Yes that’s not the case for any model of the brand right on the spot, but from the entry price one and the largest quantity one to the peak of the pyramid, that’s quite a case.Take the Master Calendar, in the last 18 months we had some auction prices of second hand watches of this category that were more than 90% off the bid price which is not bad."