Alfihar
3349
No...
The Second World War marked a halt for the Reverso.
Until the early 1970s, it fell into disuse in favor of more modern models, particularly those with round and generous shapes.
From 1972, and while the production tool had been destroyed, a certain Georgio Corvo decided to restore the Reverso watches of Jaeger-LeCoultre. After three years of development, the Reverso is once again enjoying growing success.
Best O
For the pleasure of sharing to our community... Here the French Catalogue of JLC from 1970 I've found
I can send the High-res picture and the complete Pdf booklet by Wetransfert (Ask me by PM and send me your email). Now... back to the 70' Best O ...
I learned two things...
...1) The watches in the '70s were super cool. 2) The standards for male models in the '70s were very low : )
With all your JLC... it can't be easy every day for you.... Being invaded by women all the time....
But I can help you my friends La biz bro
Reminds me of the old joke...
...What did one shepherd say to the other? Let's get the flock out of here : )
Thank you for sharing!
And how things have changed since then, not just for the watches. It is always funny to see how technology changes over time, but maybe even more fun is to see the human element change. Watch this movie about 1999 as seen from 1967. It gets so many things...
did you notice pg 13 vogue -e9072
is almost identical to the glashutte original senator excellence 1-36-01-03-02-65.
Imagine....
if JLC attempted to run the same ads today.... They would go bankrupt with lawsuits xD
It was the 70'
The time when it was forbidden to forbid.... and when women's rights have known important advances... even if the slogans are a bit paternalistic.... Best O
Tu viens de percer le secret de l'amour d'Amanco pour cette marque ;-)
Il y a aussi, "Tôt ou tard, une femme comblée a sa JLC" ou encore "Un homme très occupé vit avec une Memovox" avec la photo de sa femme à ses cotés... je trouve cela drôle... C'est à mourir de rire.
Fashion, art... there are often common sources of inspiration...
Today it is the color... A brand chooses blue or green and the others follow... Best O
No...
The Second World War marked a halt for the Reverso. Until the early 1970s, it fell into disuse in favor of more modern models, particularly those with round and generous shapes. From 1972, and while the production tool had been destroyed, a certain Georgi...
This is super cool. Thanks for sharing!
My favorite model is the Vogue - 6012. That or the Lapis.