Seems there is a new JLC integrated bracelet sports watch coming
JLC is around eight years late to the trend and decided to join with a rather generic looking product. I hope it looks better in real life! Although I have to admit at the same time I kind of wish JLC would give the integrated design to my blue dial Maste...
I must admit that
I AM NOT a fan of integrated bracelets, I just prefer watches with the standard lugs.
Poor choice for a red carpet event
Something dressier and not on metal would have been my choice.
Looks like an IWC/VC mash up… not terrible, but not amazing either
At least JLC is embracing bracelets (!)
That’s because they are stale.
I don’t understand why JLC don’t just go to their friends at Cartier and ask them for help in designing something that stands out………
Sure they're ~8 YEARS late to modern fashion, but at least JLC tried. So... ATTA BOY JLC, you get a silver star for trying.
JLC best hope the other industrialized brands, with their sense of forward-fashion style.... at W&W 2026. Being a follower like JLC saves a lot of cost in being first and pushing new styles, plus machining is already setup for that style. JLC best hop...
Whatever it is there will be a big campaign / launch, but...
Feels totally uninspired, taking what looks like an existing perpetual and dropping it into an integrated case, box ticking exercise, zero emotional draw for me.
I loved their last campaign about the Reverso, I feel the line works well.
Unfortunately, none of the other models were highlighted recently. Was the Duomètre the last one to be nicely presented? They did very little with the True Second. AndI don't think the Polaris was a success (but I don't know their sale figures), they are ...
Master ultra thinnperpetual in a new case?
Imo, reverso with rubber strap looks better
