JLC - Whatever it is there will be a big campaign / launch, but...

Seems there is a new JLC integrated bracelet sports watch coming

By: Abu Alex : March 21st, 2026-01:42

JLC is around eight years late to the trend and decided to join with a rather generic looking product. I hope it looks better in real life! Although I have to admit at the same time I kind of wish JLC would give the integrated design to my blue dial Maste...

Jaeger-LeCoultre

Whatever it is there will be a big campaign / launch, but...

Seems there is a new JLC integrated bracelet sports watch coming

I must admit that

And if they don't put a screw down crown, will show their laziness more. Same with Frederique constant who insist not to put scrwdown crown for their so-called sporty watch Highlife.

agreed +++

Poor choice for a red carpet event

Could be worse! He could have shown up with that famous dive watch that a certain British agent was wearing with the most formal attire 😂

Haha yes!

Looks like an IWC/VC mash up… not terrible, but not amazing either

Somehow I feel like a lot of JLC designs should look good, but they come across as very stale

That’s because they are stale.

Frederique Constant want their watch back

Funny you say that because that was exactly my thought when I saw the first picture.

…ouch 😆

Sure they're ~8 YEARS late to modern fashion, but at least JLC tried. So... ATTA BOY JLC, you get a silver star for trying.

Whatever it is there will be a big campaign / launch, but...

I loved their last campaign about the Reverso, I feel the line works well.

The bracelet does not look like an integrated bracelet to me?

Master ultra thinnperpetual in a new case?

Or the Master Ultra Thin on rubber strap as I wear mine

Looking good. 👍

W&W 2026 digital presentation.

Is there a link to that?

No,JLC send me an e-mail to register.