WatchProSite|Market|Digest

Montblanc

Montblanc @ SIHH 2014 - conclusion

 

We already started with something good and now we would like to finish with something even better. Montblanc seemed to be stronger than ever before and so far we only have seen a small part of what is coming … in the next month(s) and years. It is not that difficult to see who are the main competitors and for sure it will be interesting – also for customers & connoisseurs.


It appears to us that the brand is vastly moving forward - away from the budding yard in horology school, towards a mature and accomplished watchmaking manufacture. MB has revisited its status as a brand, its capabilities and capacities and aligned the with market data. Obviously, there were no boundaries or sanctuaries to be spared, and in the last months bold decisions have been taken. 

If current execution is anything but only a taste (or teaser?) then we are in for something really great. Let's look forward to it.

Cheers and thanks for reading,
Oliver & Magnus

  login to reply
💰32 Marketplace Listings for Montblanc