The Montblanc challenge will take a lot of time... I'm sure that they will be quite quickly successful. But becoming a collectors' brand is another story. They will face opposite forces if I may say so: the strategy to be a global player not only in watchmaking but also in luxury items and on the other hand, to be credible in the high-end segment. Not easy. It will be interesting to follow what will be the next steps.
Fx