But I do suppose that each watch consortium is trying smartwatches out in order not to 'get left behind'. There were possibly other options in the Richemont portfolio but the management probably felt that Montblanc was the best choice. I hear you in terms of risks of mimicking a mechanical icon, though. At the same time it does look somewhat better than most of the other comers. I guess it will address a different segment of the market than the mechanical 'brother' does.