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Montblanc

Part II: La Rose de Monaco gala event

 

In the evening following the press conference the Sanlitun boutique was opened with a gala event, La Rose de Monaco, with the venue made to resemble Monte Carlo. An electic selection of entertainment, including cabaret dancers and celebrity impersonators, followed throughout the evening. And of course a parade of celebrities walked the red carpet including the stunning Ms Jessica Alba. 


































































































































This message has been edited by SJX on 2012-06-05 07:25:39

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9 Comments view entire thread 

An insightful interview with Montblanc CEO Lutz Bethge

 
By: SJX : June 5th, 2012-06:19
Last week Montblanc opened its largest boutique in the world at Sanlitun Village in Beijing with a glamorous event complete with celebrities like Jessica Alba and Nicholas Cage in attendance. The event was also the launch of the Princesse Grace de Monaco ...  

Part I: The Princesse Grace de Monaco press conference

 
By: SJX : June 5th, 2012-07:18
Held in the JW Marriott Beijing hotel, the press conference introduced the Princess Grace de Monaco collection to the media. Also present were famous personalities including Maggie Cheung, Jessica Alba and Naomi Watts. - SJX...  

Part II: La Rose de Monaco gala event

 
By: SJX : June 5th, 2012-07:22
In the evening following the press conference the Sanlitun boutique was opened with a gala event, La Rose de Monaco, with the venue made to resemble Monte Carlo. An electic selection of entertainment, including cabaret dancers and celebrity impersonators,...  

Part III: The Montblanc Sanlitun concept store

 
By: SJX : June 5th, 2012-07:28
This is Montblanc's largest store in the world with four levels, each dedicated to one product category. As Mr Bethge said in his interview, the store is extremely interactive, with numerous touch screens on each level that allow visitors to learn about t...  

Certainly a tremendous store and an impressive event...

 
By: patrick_y : June 5th, 2012-11:34
A tremendous store and certainly a glamorous lifestyle. Thanks for the interview, the photos, and the editorial! I really want to experience this store and immerse myself in the Montblanc lifestyle! This message has been edited by patrick_y on 2012-06-05 ... 

Great write-up and photos, SJX !

 
By: RobCH : June 9th, 2012-03:18
Mate, you certainly get the good gigs ! Nicely done interview. Very impressive event and concept store...kudos to Montblanc

Excellent interview.

 
By: MichaelC : June 11th, 2012-08:23
I really liked the commentary about handwriting, and fully agree.

Thanks for the interview SJX

 
By: AnthonyTsai : June 18th, 2012-16:01
You, Timmy, and Eddy asked some great questions. It would have been great to hear what his thoughts and predictions on the luxury pen industry would be 20 years from now. I'm curious to hear from an insiders perspective! Cheers, Anthony