WatchProSite|Market|Digest
WatchProSite|Market|Digest

Officine Panerai

I believe it's got something to do with....

 

an overhaul of the brand image and distancing themselves, more and more, from stereotypes associated with Panerai. It's a fact that a Panerai it's still perceived by the majority of people...out there...as rough and tough, spartan, MANUALLY wound watches. I believe the management it's trying to convince potential new buyers that there are a number of..highly sophisticated, complicated models being produced. When the perception of the public, will be less..stereotypical..they might as well decide to do away with the offending "automatic" script. The same, I think, goes for the WR. They produce fine Submersible models and professional diving watches (a number of them, in fact). Why still producing ALL the models to please the...sperm-whalers..? If I buy a watch that I like A LOT and that watch can't survive a dive off a 3mt board, when I want to dive, I'll just take it...off smile

  login to reply
26 Comments view entire thread 

Panerai debuts new thin Luminor Due cases in 42mm & 45mm - PAM676, PAM677, PAM674, PAM675

 
By: AnthonyTsai : May 17th, 2016-09:16
This new Panerai Luminor Due case (pictured below) is ~40% thinner than the regular Historic Luminor case. The 42mm Luminor Due case is 10.5mm thick while the 45mm case is slightly thicker at 10.7mm. This new case preserves the distinctive lines of our be...  

The 676 looks very appealing to my eyes :)

 
By: KMII : May 17th, 2016-10:14
The thinness of the case I find very much a feature. Curious how it would feel on the wrist - when do you reckon they will be out?

My guess is probably not too long from now

 
By: AnthonyTsai : May 17th, 2016-10:17
I'm also trying to get the retail prices of these new models too. -AT

Thanks a lot - looking forward to trying them for real!

 
By: KMII : May 17th, 2016-12:00
The only fly in the ointment is the 30m WR - feel is should be more for Panerai, irrespective of the model...

The Luminor 2....

 
By: sergio : May 17th, 2016-12:30
which I saw on Mr Bonati's wrist, last night in Florence, will sell like hot cakes. A slimmed down, 45mm Fiddy that fits..under..the shirt's cuff it's a model a lot of Panerai's admirers have fantasized about for a long time. The...automatic...on the dial... 

More Choices...

 
By: patrick_y : May 17th, 2016-10:19
While I always appreciate a thinner case, when it comes to chunky Panerais that I wear on warm sunny sleeveless days, I'm less concerned about the case thickness. I'm still thinking about the Radiomir with the engravings that I saw at SIHH 2015! That was ... 

Ahh! Very tempting.

 
By: patrick_y : May 26th, 2016-15:01
Arie, you are a very scary person to know. Especially for my bank account!

:-)

 
By: Arie - Mr Orange : May 26th, 2016-15:13
Its hard for me to financially survive this place as well :-(

Interesting

 
By: Alkiro1 : May 17th, 2016-10:51
I have to admit that I am not a big fan of Panerai. But this new way (thicker case, black dial which give nice shades I suppose and calibers) is really interesting. Very good point that time!

The perfect desk diver !!!

 
By: P@trick@Belgium : May 17th, 2016-13:20
with a depth rate of 30 meters I might just be able to do the dishes with it ...... or in a better scenario get them out of the dishwasher seriously !!! (besides that I think the models are more or less ok but a brand known for being a diver watch that co... 

I almost thought that there could be the return of a Panerai to my collection, until

 
By: Luis6 : May 17th, 2016-16:26
I notice the 30m WR sign. The 42mm size, thinner case, sunburst dial, movement, all tick my boxes. But I don't quite understand the point of having a famous Panerai crown guard with only 30m WR.

Thanks Anthony

 
By: Esharp : May 18th, 2016-05:29
As I said in my earlier post, I\'m liking the new models...but...: 1. 30m WR? In a watch with heritage that\'s all about being a diving watch? Surely you jest. I can only imagine that the product planners/marketing people were looking for a way to differe...  

You bring up 3 great points

 
By: AnthonyTsai : May 18th, 2016-05:51
And yes, having "Automatic" on the dial is lame nowadays. I don't know why brands keep doing this.. - AT

I believe it's got something to do with....

 
By: sergio : May 18th, 2016-07:48
an overhaul of the brand image and distancing themselves, more and more, from stereotypes associated with Panerai. It's a fact that a Panerai it's still perceived by the majority of people...out there...as rough and tough, spartan, MANUALLY wound watches.... 

pam 677 gorgeous!!

 
By: christianch : May 22nd, 2016-16:04
need to see it but is really nice ! love the thinner case

Thin profile and crown guard

 
By: Echi : May 22nd, 2016-20:35
I think a thin profile like this one would work better on a rad type case a la 587 for example. I prefer luminors hefty. Not sure if the crown guard works with a thin profile.