Balance sheet's wise, though, it should give them an opening on the "womanly" women's market (not the..bold enough ones, that would indeed use a 44mm). It will also open a huge gate in the Oriental markets (for men) where wrists tend to be on the smallish size. I'm sure a lot of Oriental "closet Paneristi" will be delighted to finally be able to buy one, slap them on their wrists and not feel like the whole world is looking at their....wrists...and chuckling