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Officine Panerai

While I agree simplicity is ONE of OP's DNA...

 

I'm not sure if it's wrong for them, or any respectable watch brand, to go into complication? They are a business after all and complications are a perfectly legitimate way for them to grow organically and to appeal to wider audience. I think as long as they maintain the technical/utilitarian appeal then I would welcome these new creations...

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