First I make a research on the internet (above all WatchProSite of course), books, catalogs etc. And then - the most important step - I have to see the watch in real. And then it’s a 100% love or not. If it’s not a 100% love I won’t buy it.
Sometimes it has also happened that I went to the AD looking for a certain watch and fell in love with a completely different model I never thought of.
Where love falls... Not always predictable. 🙏