(I really do) for me… I never felt that OMEGA was chasing Rolex in the sense that yes Rolex has a great deal of provenance with submariner / sea dweller but omega has a lot of provenance with Speedmaster and its movements. It may be said that Rolex is the only true James Bond watch, but it also may be said that Omega is the only true moon watch and makes the best movements in the world, which I absolutely believe. That’s why I believe that Rolex has no ownership over the submariner style dive watch anymore that OMEGA Speedmaster has ownership over the Daytona.. the brands inherently chase each other just like Ferrari and Lamborghini chase each other and that’s the beauty of it… The minute there’s a winner or a better the chase ends, which would be tragic….like F1 … Two teams trying to solve the exact same problem and doing it beautifully both of them.