Frustration with availability of other brands (AP and others).
High level craftsmanship of Parmigiani watches. The deeper I got into the brand, the more impressed I became.
Parmigiani design language resonated with me. PF designs can be quirky but they aren't "cookie cutter."
Availability at sensible pricing in the pre-owned and NOS markets.
The relative youthfulness of the brand made the idea of building a well-rounded collection seem achievable.
My impression that the new CEO, Guido Terreni, has the brand heading for wider market acceptance without sacrificing high horology standards.
Right or wrong, these are the factors that influenced me.
M4