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Parmigiani

Parmigiani Bugatti Type 370, circa 2005 - 2015

 


Early in its history, Parmigiani formed a co-branding partnership with Bugatti. The first of the watches from the partnership was the Type 370, an original design at the time with a transverse mounted movement, vertical gears, and manually wound 10 day power reserve. 

Photo Credits: Watch Collecting



The idea behind the transverse movement was to have the dial at the end of the cylinder facing a driver while driving. 






The movement including power reserve display was visible from overhead while the regulating mechanism was visible at the opposite end of the cylinder from the dial.






The case dimensions were 48mm x 32mm x 19mm high. The curvature of the case reportedly made for a comfortable wearing watch.






The underside of the case had an additional display window and sockets for winding and time-setting.






Special tools were included for winding and time-setting.












This watch was ahead of its time, given that independents like MB&F were just starting out when the Type 370 was released.






Below are wrist shots of a Type 370 in gold. The shots are from SJX.
   







Not a bad look although it certainly is not a watch that fits the brand's current philosophy of "private luxury."

Other Parmigiani Bugatti watches came out the partnership over time. We will save those for another day. 

Thanks for looking.

M4 

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