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Patek Philippe

"Exclusivity eats its own children" one could say here :-)!

 

Currency fluctuations is not the real reason: Patek and all other luxury item manufacturers from Switzerland simply insist on theire margin/profit.

The Pound Sterling has lost up to 25% in 2008 against the Euro, but German cars did cost the same.

No, no.

Watches have always been luxury items: a Patek, a Lange, a VC ... always!

What these companies do is simple: they have created a modern myth by using advertising companies (which was very costly) and believe still that this will keep the myth alive.

Possibly, but only for a much, much smaller group.

But it is also theire own fault: I have seen Patek advertisements in quite small airports, low budget airports ...


To give an answer to Bruno: all Pateks are far too overpriced.


Best

Moritz



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