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Patek Philippe

Patek has very succesful models with the 5711 and 5712,

 

like all the Nautilus line, but these 2 references are thinner and fit better most of the clients.


But this is a problem if, for such a brand, one model, especially in Steel, represents an excessive part of the whole sales. Patek doesn't want to be recognized mainly for the Natuilus models. They want a balance in their image.

Hence, they have to limit the production. If you add that they want to limit their steel production to a maximum of around 20% of the overall output, this leads to this kind of prices for a new one (because of the waiting list).

I think it is a good decision, I wouldn't like Patek to be mainly a Nautilus brand in terms of image.

Now, if people want to buy new with a high premium, it is their choice.

Best, Mark

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