I completely agree with you.
It seems to me that some collectors are only able love a watch when it also belongs to the “right” brand combined with the necessary prestige.
I for example LOVED to sell my Patek to buy an .... IWC a few weeks ago.
Because this IWC was the ultimative watch for me.
I wear this watch with joy 24 hours a day at the moment.
Would my life be better if I would wear another watch from a brand with more prestige which I don’t love so much just to get admiration from someone else from time to time?
No, certainly not.
Best
Thomas