watch-guy.com
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Well thought out discussion. Dje
One other word which I think comes to mind is "respect"
We trust the brand and the makers/marketers. We can see through some of the hokey marketing ploys - ie a patek is for the next generation- similar to De Beers' A diamond is forever.
But in the end most of us who buy the watches are buying the brand because we know what we are getting- a well crafted wristwatch from a family run company with execellent provenance.
Their history speaks for it self and will hopefully continue to shine with spectacular pieces.
Me- I buy the history as I only collect vintage but I see the " value" in the company esp in the past
Julian
This message has been edited by watch-guy.com on 2011-11-20 16:54:41