Patek Philippe

I’ve always been fond of non round watches and the one below is an all time favourite. What I love is the bespoke rectangular movement and I wonder if the Cubitus line would have been better received it had an appropriately squared off movement? Probably ...  

Given that the Cubitus is intended to be a sports watch, I would imagine that implies it will focus on automatic-winding movements. I am sure that a square-bridged version of the micro-rotor movements could look appealing, I am not so sure about the cente... 

If they did this with the 26-330, a central rotor on a square movement might look weird. They could use the cal 240 instead, a 26-330, but the 240 doesn't have sweep seconds or a date. ...  

that is why they kept prices reasonable on the recent 5124 gondolo! It falls into place

Before I posted my question below 😄. So it sounds like you can square a movement, but it might look weird.

And it would certainly please the purists. But I guess that finally the verdict was it would not make enough of a difference to sales to justify the small investment necessary 🤷🏻‍♂️

…why is it that much harder to do a rectangular movement? Assuming the rectangle is larger than the original circular movement, could you not just make a larger rectangular baseplate but have all the gears and pinions in the same places as on the circular... 

The point of shaped movements maximize space usage. These are observatory movements from Daini Seikosha and Suwa Seikosha, the area of both is ~700 mm^2, and they are able to fit a much larger balance, barrel, and train than in a circular movement could i...  

So just squaring a movement is just an aesthetic thing, but ideally you rethink the movement to maximize the space usage.