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Richard Mille

MTF - where to start....

 

Obviously, in any market, there is the price of choice.  Choice is what it is all about.  However, at first sight, and at first impact, the use of the esoteric materials and metals seems obvious.  Find another metal or material not used before, manufacture the watch part(s), and test in the watch.  However, not quite as easy.  At times, it takes years for Richard to get an idea right.  Sure, he has the idea, but then the material and/or technique takes time to work out.  Most of the limited series tourbillon watches have taken 18 - 24 months to work out on the materials alone.  The extreme example of this was the RM018 with the gear train from semi-precious stones.


The upshot is that the price of the watches at the extreme end of the spectrum owes a great deal of their price to materials and use in the watch; as well as a dose of price of choice and exclusivity.  But was it ever thus on the latter point??

The limited series is a by-product of the fact that the materials are hard to use and deal with along with a true limited series in which there are only a hand full in existence.  It is the business of exclusivity and uniqueness.  Both watch manufacturers and collectors are guilty!

Thanks

Andrew H

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