foversta
[PuristSPro Moderator]
20814
To be honest, Mutaz Essa Barshim, for example, was not a very famous athlete either
And it is not the point: for me, Richard Mille looks for high-performers and not the most famous ambassadors. These partners, due to their talents and skills, will give the opportunity to develop specific watches based on performance. Richard Mille doesn't need "classic" ambassadors as we know them with other brands. They sell expensive watches which are very successful. So the aim is not to enlarge the brand's recognition but to have partners who really accompany them in the developments of future watches and really embody the products. This is how I feel the strategy from the brand.
Thanks for your remarks!
Fx
A new partner for Richard Mille: Nafi Thiam
To be honest, it is not a surprise for me that the newest Richard Mille partner is a woman. One of the strategic trends for the brand is to be more focussed on ladies' watches and once again, the partner was chosen with care. Because, in my point of view,...
Ahh...
Richard always gets the most interesting brand ambassadors! I'm surprised that brands don't choose more heptathletes. They do several different sports, it increases the chance that the common man will find some connection with one of those sports! Besides...
To be honest, Mutaz Essa Barshim, for example, was not a very famous athlete either
And it is not the point: for me, Richard Mille looks for high-performers and not the most famous ambassadors. These partners, due to their talents and skills, will give the opportunity to develop specific watches based on performance. Richard Mille doesn'...
