patrick_y
[PuristSPro Moderator]
33540
I'd be shocked...
I would imagine that Federer would get a lot more money. I imagine that Nadal and Massa both get more money for their contracts, but now I'm thinking maybe they don't... Maybe they get far less than what we think and they're just huge supporters of the brands of watches they wear (in this case, they're Richard Mille watches).
Plus, with all the advertising that Rolex does with them, there really is a benefit to the athlete, as we now see Federer's picture in many Rolex advertisements in various magazines and thus making him a household name.
The publicity that is provided by Rolex is tremendously valuable.
I can believe it!
On the other hand, I'm not usually enthralled by celebrity endorsed products, so it means relatively little to me. But I always assumed celebrities are paid much more, and now with this new information (assuming it's accurate) I can see why they are not paid as much as we previously thought.
Nice article regarding romance of Rolex brand
Published today on Bloomberg: Rolex Oysters Navigate Swiss Franc Crisis With Celebs’ Help 2011-09-11 23:00:01.5 GMT By A. Craig Copetas Sept. 12 (Bloomberg) -- Along an Alpine fairway veiled between the private banks of Geneva and the lakefront estates of...
A nice article!
Thanks! I like this article, especially regarding the information about how much they pay their brand ambassadors such a small amount.
"usually"
"Testimonies usually receive..." Do you really think the likes of Federer signs up for a $70K over 3 years deal?
I'd be shocked...
I would imagine that Federer would get a lot more money. I imagine that Nadal and Massa both get more money for their contracts, but now I'm thinking maybe they don't... Maybe they get far less than what we think and they're just huge supporters of the br...
I'd go...
...the other way. While of course, the arrangements between Rolex and the likes of Federer must be mutually beneficial, Federer's fame and reputation comes from his immense success on the court, not from his association with any watch. THey are hardly sup...
Federer was still contracted to Maurice Lacroix
when he broke his contract to jump ship to Rolex. If I recall correctly, Rolex paid him much more and paid Maurice Lacroix to get out of contract. cheers,dreamer
These rolex Testimonials series advertising has got longevity
And it's really quite enchanting and entertaining. Thks fr the article Best, Horo