They became the new Hype-Brand after Rolex, PP Nautilus and the AP RO, that is why I completely lost interrest in Cartier at the moment, the market is "too hot" for me at the moment. Even the entry-level models like the Must de Cartier Tank or the Santos seem to have nearly doubled in price the last 3 years, not funny anymore! But maybe I will gain interrest again when the pendulum swings back - for now I will be looking into Universal Geneve and more obscure Vintage brands. Unfortunately UG prices seem to be climbing as well, I'm constantly watching the market at the moment.