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Rolex

Rolex thinks they can continue thriving

 

on rehashed models, add a millimeter here or there, a new color or bracelet there and consider themselves good.

I like Rolex and have 3, including my wife's DateJust but I certainly don't think they are the end all, be all of the 
watch world.  People will run out and buy the new model just to say, "look, my Sub is a millimeter bigger than yours".
All that means to me is BFD.

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