Rolex

Rolex fans remember the Rolex Cat advertising campaign was introduced in 1959, Rolex's advertising agency called the Cat advertisements the "first actual campaign addressed to women". Appearing in 1963 was the enclosed five-page advertisement / bulletin (...  

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Never seen these before 😻

In 1977 Rolex's advertising agency (J. Walter Thompson) presented an exhibition called "Six Decades of JWT Advertising"; the Rolex Cat campaign represented the 1950s. An agency newsletter (enclosed) regarding the exhibition references the Cat advertising ...  

The " It wasn't fascinating to know the time - until she had a Rolex " advertisement is notable as the advertisement seems only to have appeared in the " The Oyster and the Cat: A moral fable " advertisement / bulletin as I have never seen the advertiseme...  

The Rolex cats appeared in a 1962 Rolex ladies watch catalog; Plum cat is on the cover of the catalog and a new cat illustration is introduced on page three of the catalog (the cat is sans name to the best of my knowledge) . ...  

The Oyster and the Cat: A moral fable appeared in Spanish ( La ostra y la gata: Fábula Moral ) and in French ( La Chatte et l'huître: Fable Morale ); the determined Rolex fan can find these versions in the Europe Star (Latin America, 1963, issue 76) and E...  

To the best of my knowledge there were eight main English language Cat advertisements (the advertisements also appeared with some variation in French, German and Spanish); note both Playful cat and Lyssa cat both appear in the " it wasn't feminine to know...