This ad is paying homage to the original ads from 1969 which would have shown the famous Concorde and the affiliation with the Rolex gmt. Brian Trubshaw was an original pilot from the Concorde program. I don't think it evokes anything from the current mod...
Makes me want to buy a Concorde! Or in this case fly in one. Oh, the watch is nice too! My favorite travel watch outside of the Patek Philippe 5110P/5130P.