KMII
[Montblanc Moderator]
51355
I have had to do brand building several times in my career…
And did some consulting in this area previously, too. I guess I was relatively brand immune even beforehand and for quite some time I was proud of being able to find an exciting car I would enjoy from every single (reasonably sized) car manufacturer. This would possibly still be the case but now I am getting older and don’t take the time to check the model lines worldwide anymore 😊🤷🏻♂️ And many lineups got a lot more boring, too - sadly 🤦🏻♂️
But brands - while fascinating as theoretical constructs, and very effective as marketing instruments - don’t sway me personally.
The Seiko Alpinist - at home on Mount Everest just as much as in the kitchen 😁🇯🇵
If I recall this correctly, the first claim to fame for the Alpinist line was when all the Rolex Explorer watches stopped working on a Japanese polar expedition and the team accepted an accompanying journalist’s Alpinist instead, which uncomplainingly fin...
A chicken, sweet potato and vegetable soup 🍜
Something for the ravenous kids for after school and sports 🏈
According to the expedition…
And Seiko absolutely true. And I have no reason to doubt it - but find these stories don’t do much for me, neither Seiko’s, nor Omega’s, Rolex’s or anybody else’s 😊🤷🏻♂️
Then that’s a testament that I couldn’t ignore being impressed by.
I’m curious if your work in marketing is the reason why select brand stories don’t impress you much (eg sensationalism), or that has always been your nature to not be influenced by stories as opposed to personal/hands-on experience? I ask because I had ta...
I have had to do brand building several times in my career…
And did some consulting in this area previously, too. I guess I was relatively brand immune even beforehand and for quite some time I was proud of being able to find an exciting car I would enjoy from every single (reasonably sized) car manufacturer. This...
Stories :-))
So the Story goes the Seiko Sagarmartha SBCW021 was developed in collaboration with Ken Noguchi, his feedback was to remove the minute markings on the actual dial due to effects of altitude on the brain that make simple mental tasks difficult and somethin...
Here are some more of those explorer story-generating watches
An earlier Alpinist titanium Quartz & Perpetual & GMT & "Compass" The Landmaster titanium with Barometric Pressure-sensing Altitude & 24-hr & Alarm. For reasons I can't remember I got this one instead of the Sagarmatha Kinetic although...
Of course - the 007 😊👍🏻
That one was the limited edition done in concert with the famous Japanese Alpinist. Would love to get one someday 🤞🏻
Now that’s an amazing Alpinist / Landmaster… collection 🙌🏻🙌🏻🙌🏻
As always, Mike is a cut above 🦾👍🏻
I really like the Alpinist line a lot . Love your blue version 👌🏻
My green says hi ...