cazalea
[Seiko Moderator]
20750
That is an excellent but tricky question
I'll try to answer it this way:
The "Credor Team," "Grand Seiko Team" etc. in Tokyo HQ decides what they want to produce and sell, and they tap other divisions to make the watches for them.
The main producers are
- Seiko Instruments' Morioka Shizukuishi Watch Studio (north central Japan) who make fine mechanical (and some quartz) movements and assemble watches. They also do the engraving and skeletonizing on Credor mechanical movements
- Seiko Epson's Shiojiri plant contains the Shinshu Watch Studio (south west Japan) where they make mostly Spring Drive and Astron movements and host the Micro Arts studio team, who create jeweled and custom Credor cases, bracelets and complete watches
For more "on the spot" information, please read this post I wrote a few years ago:
OVERVIEW of SEIKO it's a multi-part thread and you can go on through other episodes, esp Part 2, 3, 4 & 5 (or the whole series).
But if you want the "investor's viewpoint", please read this poist from a year ago: SEIKO COMPANY & ITS PERFORMANCE
Introduction to Credor Movements (updated many new photos)
Over the past month I have been introducing the Credor line of timepieces. The first two posts presented the higher-priced Credor men's and ladies' lines of watches, and I showed a few of the Credors that I have owned. In this post I propose to acquaint o...
Unique positioning for 1 main brand to offer sub brands with different quality levels
Makes sense. Grand Seiko has my attention, I need to learn more about Credor.
Looks-wise, 7R88 is by far my favorite. Overall, 68xx caliber is something to own in a long run...
... as the both masters (Sakurai-san for assembling, and Terui-san for engraving) are this close to retirement.... Thanks as always, Mike! Ken
Thank you!!!
After reading your series of posts, I have learned so much more about Credor and I respect the brand so much more as well! Can you please tell me, are their movements finished/made at a separate facility from where the Grand Seiko movements are made or ar...
That is an excellent but tricky question
I'll try to answer it this way: Let's call "Seiko Watch" a virtual company with many facilities and brands, more than 20,000 employees and billions of dollars in annual sales.. The "Credor Team," "Grand Seiko Team" etc. in Tokyo HQ decides what they want ...
Thank you!!
Thank you for your response. I will definitely check those posts. Thank you again
Thanks and Yes, I’m an unpaid corporate analyst for Seiko
Or maybe I should say, unpaid marketing agency. Key word is “unpaid” 😕 Cazalea
Hey, you should have gotten used to being “unpaid” by now :-))
... I hear you, Mike. Ken
Love the juicy beveling on the Eichi II
They really took their time with Dufour to heart.
