TAG Heuer want itself to be exclusive but using another mill of the run ETA when it is another just another middle of the range movement with nothing special or exceptional regarding quality. Aside the caliber 02 autavia and the 02T Carrera nothing from TAG Heuer is really exciting. Even their caliber1887 or caliber 01 is itself a seiko 6s37 derivative with no swiss engineering, no reason to even have a look at it. With only 52 hours of power reserve against 64 or 72 hours for most of modern swiss column wheel chrono movement and no flyback funtion, it can't compete in the luxury or high end field.