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TAG Heuer

I do actually applaud some decisions

 

Namely the choice to get a mechanical replacement mechanism after the warranty expires. Sure, it's not going full Monty but at the same time it gives you a chance to enjoy the watch long after your Iwatch has been consigned to the dustbin (and not of history). Let's face it, smart watches, just like phones, are a disposable product with a half life of a year and a half, if that.

So the cost per wear or period of time is likely to be much higher than with a much more expensive mechanical watch, simply because of the short lifespan.

Offering a second life, so to say, is therefore quite an inspired choice IMHO.

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15 Comments view entire thread 

Breaking: TAG Heuer Connected: 1500 CHF, Android-based, can be traded in for mechanical...

 
By: Ornatus-Mundi : November 9th, 2015-08:33
TAG Heuer after warranty period expires (i.e. after 2 years) - is this a hint towards the expected lifetime? Furthermore, its not Swiss made (for the time being, as JC Biver intends to transfer chip assembly to Switzerland) Powered by an Intel® Atom™ Z34X...  

I'm curious to see if this Tag Heuer Google Intel Smartwatch will succeed

 
By: AnthonyTsai : November 9th, 2015-10:17
It doesn't have the "cool" factor as the Apple Watch so guess we'll have to see how it goes. Cheers, Anthony

For, more question marks than I thought...

 
By: Ornatus-Mundi : November 9th, 2015-12:47
Some points come to mind: 1) Innovation potential: The watch uses a common software platform, Android Wear, and thus has, except design a few proprietary functions, few unique selling points. There is little novel about this watch except the possibility t... 

Relevant but to be fair with Tag,

 
By: xav : November 10th, 2015-09:20
1/ This is the first 'credible' connected watch from a Swiss brand. A difficult bet but happy to see a Swiss brand taking it in a credible manner. All previous so-called Swiss connected watches were not. Tag is to me one of the brands with the more legiti... 

Ummm Yes.... there is an orange strap option!

 
By: andrewluff : November 9th, 2015-13:43
I unfortunately missed the launch today in NY, but can't wait to get to play with one. I am not sure it could pull me away from a mechanical watch or how much I would actually use it... but as gadgets go I would like to give it a go. Cheers Andrew ...  

So

 
By: Arie - Mr Orange : November 9th, 2015-16:23
the second \'Quartz\' revolution is now really starting? If even mister Biver is helping?

M. Biver can say anything, nobody ever contradicts.

 
By: Mark in Paris : November 10th, 2015-08:25
I've read the press-kit and some interviews here and there. I've also followed what the main said these last years. I think people are too much accepting anything he says. He is strong on Marketting and can create gold from lead (or is it gold plated?). H... 

I do actually applaud some decisions

 
By: KMII : November 10th, 2015-11:58
Namely the choice to get a mechanical replacement mechanism after the warranty expires. Sure, it\'s not going full Monty but at the same time it gives you a chance to enjoy the watch long after your Iwatch has been consigned to the dustbin (and not of his...