TAG Heuer

Mark in Paris
[Purist]
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M. Biver can say anything, nobody ever contradicts.

I've read the press-kit and some interviews here and there. I've also followed what the main said these last years.

I think people are too much accepting anything he says.

He is strong on Marketting and can create gold from lead (or is it gold plated?).

However, I think that this is what is the worse in the luxury field and, in our case, about watchmaking.


I respect a lot the man and his management skills in business but not the door he opened in Watchmaking : too much marketting leads to make people believe that bad product is a good one.

It should be used to enhanced qualities, not to hide void.

It is the subprimes of the watch world imho.

Marketting is good for companies' health but this kind of Marketting, even if it creates value, makes very fragile one.

I think this is bad for watchmaking enthusiasts.


And this:

 "We are incredibly proud to be unveiling the first connected watch, which brings more than 150 years of history firmly into the future. The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity"

...is only wind (I had another word but don't wish to use it )


I know that luxury communication uses a lot of these terms and images but when it is only that, it is not enough.

When brands are made out of nothing without strong horological assets then it is confidence-trick, the way I see it of course.


This being said, the watch seems nice as a smartwatch and I'm curious to see how Tag Heuer will go to with these (and the mechanical switch is a clever possibility).

Best, Mark.

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Edit: typo

This message has been edited by Mark in Paris on 2015-11-10 08:26:44