Than that would implicate for me also the continuous tradition which was observed over generations. Therefore the Trinity of Haute Horologie is still untouched and even not touched in any regrads.
To many of the 'Independents' observe the rule of marketing could outperform Haute Horologie - at least in business terms as exemplified by the forerunner Rolex.
Recommendation for the aficionado: Check for the marketing budget of your most favored watch company, as an indication how much watch you would get for your money and how much advertising on the other hand. I heard somewhere, it was at about 30 - 50% at Rolex for a long time.