You never too old to learn π.
As Zenith want to be the first, Jack was a little bit quicker with a Heuer as the first automatic chronograph.
He was reading a newspaper and spit out some coffee out of his mouth when he read about a revolution in watch making Zenith achieved.
So Heuer speeded up the press conference to bring the news to the world as the first watch brand who made the first automatic chronograph.