Zenith

Ornatus-Mundi
[Zenith]
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NEW: Zenith now available on Luxury e-tailer Farfetch

Zenith today announced its newest move into online retailing, the new partnership with e-commerce luxury sales platform Farfetch. Farfetch's selling points are not only cutting edge technology (for both the customer as well as the brand) but also an editorially rich context for the offered luxury articles.

Leveraging the Farfetch’s marketplace model, technology and logistics network, Zenith will be able to sell the best of its own products to a new global audience in over 100 countries of the world, in some cases in as yet unconquered parts of the globe. Zenith is not the first to rely on Farfetch's services: Other prestigious names in the new “hard luxury” alliance with Farfetch include jewellery partners De Beers, Chopard, David Yurman, Pomellato and Tiffany & Co. as well as watchmakers Bell & Ross, Girard-Perregaux, TAG Heuer and Ulysse Nardin.



Expressing the brand’s pleasure with the new alliance, Zenith's CEO Julien Tornare, said: “Today more than ever, the consumer is the heart of our strategy. Both technologies and consumers are constantly evolving, which is why Zenith is committed to providing effective responses to the rapidly changing needs. With this in mind, we are delighted to be partnering with Farfetch.com in embracing e-commerce through a dynamic and exciting new approach to luxury!”

So, my question is - is such a channel something you would consider? Or is your (local or not) AD or boutique still the preferred source?

Best,
Magnus

(based upon a Zenith press release)