Zenith today announced its newest move into online retailing, the new partnership with e-commerce luxury sales platform Farfetch . Farfetch's selling points are not only cutting edge technology (for both the customer as well as the brand) but also an edit...
Magnus, I've been asking this question of clients and brand executives recently. The answer was "It depends." Firstly, everyone replied that they prefer to physically use their five senses especially touch because wearing a watch is all about touch. Despi...
yes, to me the differentiation between horological hotspots and diaspora, and between mainstream widely known watches and more rare, specialised one, makes utmost sense to me. Thus, it seems like the Farfetch partnership is more an expansion to the retail...
Some customers want to feel that they have a choice so they go to retailers that sell many brands rather than a brand-only boutique. The same applies to online shopping. I've been to a shop to buy a specific Zenith El Primero (Tribute to Charles Vermot) w...
... such that a considerable infrastructure can be used and not need to be built. Plus, with e-tailers ordering the watches, its a cashflow benefit for the watch brands. Best, Magnus
Not going to stop most of us using our preferred reseller networks though is it, while they are 20-50% cheaper? The prices on there made my eyes pop out. Not used to seeing RRPs anymore. Velociphile