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Zenith

no customers really knew

 

We went to a party where it was insinuated something "new" would be shown...but we had no idea what it was and it was put on-line for purchase at the same time as in person. They even said we could check out on our phones, but I let one of the Hodinkee young ladies do it for me on her iPad.

By the time I walked across the floor to say "I'll take one" the number I wanted had already been taken by someone on-line ...that's how fast the whole thing went down and sold out. I turned to a friend and said, "Damn, they could have made 100 and easily sold out" and I guess I wasn't the only one who noticed as the (just ousted) CEO of Zenith was there too.

I wonder how the other colors may sell without Hodinkee explicitly marketing them though? They were no small part of moving the editions they have done so far...

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