bressoniac
49
no customers really knew
We went to a party where it was insinuated something "new" would be shown...but we had no idea what it was and it was put on-line for purchase at the same time as in person. They even said we could check out on our phones, but I let one of the Hodinkee young ladies do it for me on her iPad.
By the time I walked across the floor to say "I'll take one" the number I wanted had already been taken by someone on-line ...that's how fast the whole thing went down and sold out. I turned to a friend and said, "Damn, they could have made 100 and easily sold out" and I guess I wasn't the only one who noticed as the (just ousted) CEO of Zenith was there too.
I wonder how the other colors may sell without Hodinkee explicitly marketing them though? They were no small part of moving the editions they have done so far...
No, not yet...
By: zizi ww : January 7th, 2017-16:42
From what I've learned it will be official by 15th of this month. The source came from Zenith in China and was posted by(as the link I provided above)one of the major horology medias in China. The post seems like a conference held by Zenith. BTW really lo...
thank you Magnus
By: christianch : January 7th, 2017-18:49
I really think that the exclusivity card is somehow overplayed so one should buy for the enjoyment/wearing the watch. Of course it always feel good to own a special model, limited etc. but there will always be something similar in the future so one should...
Yes grey is nice
By: christianch : January 7th, 2017-18:46
I agree with you Andrew that blue has been a bit abused recently -- it seems that it was an easy way to every manufacturer to "upgrade" any line ...with a blue dial -- and the grey one is nice but from the photos the brown looks really similar to the grey...
...
By: PalmSprings : January 8th, 2017-03:53
I hope you realize this isn't about the fact that it was a limited edition. It's how Hodinkee presented the watch. And when you read their article again it sounds like THEY came up with this watch and design, THEY wanted a vintage inspired watch, THEY cho...
but why upset?
By: christianch : January 8th, 2017-09:30
I don't think is a huge difference (10%?) for a LE of only 25 pieces. I mean compared to everyone else in the industry this is really not a huge price difference for a more limited run.... I believe that neither Hodinkee or Zenith didn't expect such a suc...
I don't own the watch...
By: logan2z : January 8th, 2017-10:07
So I don't have a dog in this fight but, if I were an owner, there are a few reasons I might be upset about the appearance of these new versions from Zenith: 1) There was at least some implication that the Hodinkee version was an exclusive and that the wa...
Some clarification
By: logan2z : January 8th, 2017-10:55
Point 3 was simply about the caseback engraving which I personally would not have wanted. If I were a buyer looking to buy a used one of these 38mm models I'd probably choose the one without the engraving if I found the blue or brown dials just as appeali...
zenith
By: bressoniac : January 8th, 2017-13:53
I'm also an owner and I don't think that it especially effects the desirability of the watch that they have released another color of the same edition. It certainly won't effect my wearing of it. I can vouch that Louis, at Hodinkee, designed the visuals o...
Great job Zenith!
By: Wingman244 : January 8th, 2017-13:45
Zenith again puts the customer first and offers what we have asked for! This is a win-win in my mind. The more popular the blue and brown dials the more valuable the grey will become. Seriously, in the watch-world in which we define exclusivity or rarity ...
thanks!
By: bressoniac : January 11th, 2017-02:18
Thanks again Louis, for sharing more of the "behind the scenes" going on's in the creation of the Hodinkee edition Zenith watch. No matter what Zenith does now with the watch you guys created...I'm glad to know that you were so integral to the way my watc...
Haha fantastic!
By: Bounce781 : January 16th, 2017-22:54
I love how this exposes the marketing bull of Hodinkee. On the other hand, if they did "help" design it, knowing it was going to be used in other models within Zenith, They were a bit disingenuous about advertising their Limited edition. The new watches a...
I think Zenith...
By: cmcm3 : January 17th, 2017-15:21
Should be thanking HODINKEE. The HODINKEE limited edition was the wake up call that was needed, highlighting how far Zenith was straying off track away from what real watch fans want. I wonder if the massive positive reaction to that watch was what made J...