Zenith

Today : https://www.zenith-watches.com/int I still like some off their watches in the modern catalog but in general they choose a direction I don’t like that much I was just browsing through a catalog from early 2000 Some quick and dirty iPhone pics to re...  

I feel that now Zenith unnecessarily gravitates towards Hublot design-wise and also not much happening innovation-wise.

Not to deny the solidity of Zenith circa 2000, but I think there is no mainstream brand doing better in their new offerings the last few years than Zenith. When I see a "something new coming" post from Zenith I am actually excited about what it will be! 2... 

I once owned both the El Primero HW with the black dial on the bracelet and the Elite Small Seconds with a white dial. These are photos I took from a Zenith book circa 2010. ...  

I'm sure they're great watches but they don't seem to speak to me.

Before Thierry Nataf savaged the brand, the house had a great heritage, with solid manufacture movements and a recognizable design language. Why LVMH thought it needed another brand in the ostentatious Hublot style during the 2000s is beyond me, but after...  

I greatly prefer the Zenith models from ~25 years ago rather than the modern ones; in fact, I have one purchased in 2002 that remains a favorite watch (photo below). I do enjoy looking at the Chronomaster Sport models in the current catalog, but there is ...  

There was a time post Nataf when it joined the big watch bandwagon, more misses than hits. Can still find some hidden gems though.

From the Dufour era, post Nataf. -Rick ...  

In the 1930’s! ...