Kong
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Zenith Events in Singapore
Last month, Zenith had a tea media event in Singapore at
the new Fullerton Bay Hotel. Mr Jean-Frédéric Dufour, President and
CEO of Zenith was in town to meet and touched base with the press
members with Ms Vivian Lee, Zenith Brand Manager - Singapore and
Malaysia, and Ms Cyndy Lim, General Manager of LVMH Watch &
Jewellery, Singapore & Malaysia.
Some pieces of this year
models were showcased and the biggest treat was the piece on Mr Dufour's
wrist, the new ZENITH Christophe Colomb.
(For more details of ZENITH Christophe Colomb, please refer to the press release by clicking here )
Afternoon media tea session. Showcases of the watches were arranged neatly for viewing.
Mr Jean-Frédéric Dufour,
President and CEO of Zenith gave a short presentation of Zenith heritage
and capabilities, and then introduced the 2010 collections.
After his presentation, while
mingling with rest of the press members, he let all who present to have a
closer look at the the new 45mm ZENITH Christophe Colum.
Regardless which position the watch was in, the escapement always horizontal due to gyroscopic system.
A video should illustrate it better .....
2 pieces of solid thick sapphire crystals being lapped down to the above unique shape.
Initial thought was the sapphire dome, may prevent the Colomb from seating on the wrist properly.
Upon wearing, it fits snugly and comfortably.
After the tea event, was the dinner for Zenith's retail partners and customers at the same beautiful venue.
The
dinner venue (marked by the orange arrow), The Clifford at Fullerton
Bay View Hotel, in the midst of the Central Business District and facing
the prominent Marina Bay Sands.
Some quick shots of the pieces showcased ...
El Primero Chronomaster Star Open Love
Elite Captain Central Second
El Primero Striking 10th RG
El Primero Captain
El Primero 36,000 VpH
Elite Ultra Thin
Dinner set up ...
Dinner menu
Cocktail session before dinner outside the restaurant ...
Dinner to be served ...
A surprise guest - Mr Alain Robert aka The French Spiderman!
He is one of Zenith's new ambassadors.
Entree served ....
Mr Jean-Frédéric Dufour, President and CEO of Zenith greeted the guests and introduced Zenith.
He reminded the strong
heritage of Zenith. A leader in Chronometry with 2,333 chronometry
awards from 1903 to 1968. Of that total, 1,447 were first prizes.
Explained the focus will be
focusing back to classic design and would engage ambassadors who live by
the code of perseverance and has inner strength.
Mr Dufour
reiterated without the perseverance and courage of a watchmaker, Mr
Charles Vermot, El Primero would have ceased existence in 1975. During
the quartz era, the management at that time, had ordered all the
production tools and machines to be scrapped. But Mr Charles Vermot, at
the risk of his job, hid the essential tools and components which till
today are used for the El Primero production.
Not sure what sort
conviction Mr Vermot has at that moment, but El Primero's survival is
definitely the credit of this gentleman.
If I'm not wrong, the
150 to 200 toolings saved could cost about CHF7 Million in early 1980!
Extrapolate with time value of money, will be a huge sum today to invest
in the toolings.
Roll the film of the Zenith Manufacture ...
showing the capabilities of the manufacture ....
Next Mr Dufour introduced the ZENITH Christophe Colum.
After showing the video, he passed ZENITH Christophe Colum on his wrist around for the guests to view.
Soup served ...
ZENITH Christophe Colum reached the hands of avid collectors ...
Causing a stir at one of the tables ...
Next Mr Dufour introduced the infamous French Spiderman - Mr Alain Robert.
He
is one of Zenith's new ambassadors and was in Singapore to scale the
the tallest Ferris wheel in the world, the Singapore Flyer, measuring
165 meters the next day.
More details of the climb here.
Welcoming the new Ambassador...
When asked his estimated time
to reach the top of the Singapore Flyer.... Alain replied, taking into
consideration of the rain, he may finished in 45minutes.
The guests clapped to cheer him ...
Ms Cyndy Lim, General Manager of LVMH Watch & Jewellery, Singapore & Malaysia.
A toast to Alain for his best performance for the next day climb ...
Spotting his El Primero Striking 10th.
The actual timing on 5 November, Alain completed in just 35 minutes!
Main course ...
Another 'main course' 
A lady trying ....
Wrist-shots, please, Madame ...
Fit her snugly, and she also feedback, the bulge sapphire dome did not cause any discomfort!
Thanks!!
Now for the El Primero Rose Gold Striking 10th
Nice!
More Zenith models were shown to the guests ...
Dessert served ...
A fan catching up with the Spiderman ...
Mr Dufour went round with Ms Cyndy Lim to chat with the guests ....
Thanks Zenith for the invite.
Kong
- More pictures of watches in the following post, please click here .
- For the Malaysia Dec 2010 event coverage by K T , please click here .
Repaired links. This message has been edited by Kong on 2011-01-02 19:30:42
Zenith Events in Singapore
More Pictures of the Zenith Watches
Which variation?
thanks
Kong.....do you know anything on....
It's ok ...
zenith . . .
Thanks a lot Kong for the report.
Was there too ...
Does the colum sits really well on the wrist? No bumps at all?
