mrds
4245
Zenith has loads of potential with its rich history.
It's certainly under-appreciated as a brand. I hope they will keep their strategy of putting an emphasis on innovation, it's the right way to go for the brand. There is tons of substance in their history to give roots to their new pieces - let's hope Zenith keeps an eye on the past as well and doesn't overshoot with "hollow" innovation. Functionality always was part of the brand, too!
Thanks for the great report, foversta!
Best,
Daniel
Daniel
The Grenier Club visited Paris a few days ago
To properly celebrate the 50th anniversary of its El Primero movement this year, Zenith organizes an event each month in a different city, bringing together some fifty guests. The event, which is more than just a dinner, is called "Grenier Club". It is a ...
Very nice post Fx.
I forgot until now the rainbow El Primero chronograph. One that I like but somehow slipped my mind. Thanks, M4
Thanks FX
for the report, sure looked like an exiting evening with the friendly Zenith team!( got an invition also, but due to small surgery wasnât able to comeđ©). Looking at all the hystorical pieces displayed one has to admit that they are horological history(eve...
Zenith has loads of potential with its rich history.
It's certainly under-appreciated as a brand. I hope they will keep their strategy of putting an emphasis on innovation, it's the right way to go for the brand. There is tons of substance in their history to give roots to their new pieces - let's hope Zeni...
Beautiful post
You know... as I look at the presentation here... I see the illustrious history of Zenith... truly deserved and legendary... but I also see perhaps 'why' Zenith has never attained the height it deserves... the presentation is somewhat cheesy....? Maybe it...
You are right.
The point for Zenith is to become known in "non watch addicts" circles. It is the objective of the brand. Thanks! Fx