This may be the most important reference for the modern brand.


It may be the most iconic Breguet, going all the way back to Abraham Breguet himself. It is definitely the watch that made me a collector; and off and on broke 🤗.
I knew nothing about watches beyond being familiar with certain names: Timex, Buluva, Rolex, Movado. But in the early 90s this ad (actually a very similar one in a “Discover St. Martin” magazine) introduced me to the world of high horology.

It was basically all over but for finding the funds to dive in.
The Yellow Gold model is, to me, the iconic 3137. I’ve owned two-one back in the early 2000s and again more recently. However, the novelty of a different metal was too tempting to avoid and so I again sold my YG to buy one in White Gold.


Though not the one most of us picture when thinking about this reference it’s very attractive to me.