To me, the bvlgari-bvlgari bezel is what got me interested in watches in the first place.
I fell in love with them and have owned 4 bvlgari pieces with the double logo bezel (my first bvlgari was a Diagono aluminium 38mm)
Good thing about bulgari's collection is that if you don't like the double-logo bezel so much...there is the Diagono Professional line which include the Diagono Aria, Terra, and Scuba. All are fantastic watches with top-notch cases, dials, and bracelets.
I have owned a Scuba before (40mm), and my latest purchase is the new Aria (42mm), and I'm loving it
So, logo or no logo, I think they are great watches, some of them even superior to watches made by "a watch-only" companies like Breitling or Omega, IMHO ofcourse.

Hi Ed,
The Aria is one of the best watches I've ever owned, both in terms of aesthetics and function.
It is really beautifully finished.
It is sooo easy to read all 3 time zones.
And I get lots of compliments.
I will post pics as soon as I get my new camera
Regards,
-Faisal
I would like to add some notes regarding the use of the letter "V" instead of "U".
You have correctly written that the "V" in the Bulgari logo is only used when it is written in all caps, as that is the classical Roman type. In fact, first of all, the archaic latin alphabet had only the sign "V" (only with the sound "U", probably); in the second place, it had only capital letters, since the small ones was introduced in the Middle Ages. The differentiation of the letters "V" and "U" was brought only in the XVI century.
Ciao!
Thanks for that background information. Very interesting and much appreciated.
I wonder why, then, that they use BVLGARI as a logo, but refer to the company as "Bulgari". Would it be sensible to have consistency and just refer to themselves as "BVLGARI"?
Andrew

Hi Andrew
The real name is BOULGARIS and was a greek familly befor they move to Italy
And the V to replace the U was decided By Sotirio (founder) before his death