Era of Insecurity, yes... and Change
By: Tim_M : October 5th, 2010-07:33
CT,
I think there's something to be said for the notion that this era in history (and horology) has been marked by uncertainty, but only part of it has been the recent financial crisis.
(Note: this will come full circle and return to the Aquanaut!).
Since 2000, we in the US have seen divisive elections, wars, cultural tensions, questions about America's place in the 21st century, and, of course, the economic maelstrom of the last 2.5 years. Europe has struggled with shifting demographics, ethnic/religious tensions, changes to long-standing social institutions, ambivalence about pan-European identity (vs. national), and its own home-grown versions of economic disaster in Greece and Iceland, among others. Asia has seen dramatic change, perhaps even more than the others.
The growth of China has forced every nation to take account of its economic, military, and political allegiances. The emergence of a new regional hegemon has not been met with universal acclaim, and the resulting tumult has roiled Taiwanese politics; Japan has been forced to undertake serious soul-searching only 20 years after standing as Asia's unquestioned economic and cultural leader. At the same time, relations between the Koreas have been in free-fall for almost half a decade after encouraging rapprochement in the first half of the 2000's.
The consequences of this zeitgeist for arts and style are hard to discern, especially since we're still ensconced within this epoch. My sense is that we're in an era that is thrashing, flailing for direction. Periods such as these can produce stunning, enduring expressions of unique style and spirit. Consider the Victorian Era: tension between science and religion; tradition and modernity; emotion and restraint; reason and romanticism; rich and poor. Consider the inter-war period of the 20th Century; modern art vs. classical; Gatsbyesque wealth and Depression dust bowls; Fascism and Communism; war and peace. Consider the 60's; the final dissolution of colonial empires; equality movements vs. social inertia; war vs. peace; the war generation vs. their children; space races and race riots.
All of the above produced artistic explosions ranging from the music of Wagner to the Beetles. Architecture evolved rapidly from the Beaux-Arts to Bauhaus to Brutalism.
I don't get the sense that this era has been able to rally around a unifying spirit or even to universally reject anything (which would add definition by negation).
In art and architecture, we're still playing with post-modernist and modernist themes recycled endlessly since the the mid 20th century. Music seems to be in a holding pattern, trying to determine who controls the commercial future of the industry in an electronic era. There is a preoccupation with co-opting styles of previous eras to fill the void. Witness the gaggle of retro cars, watches, clothes, furniture, and McMansions in the "Cape Cod" style.
The Aquanaut seems to boast renewed appeal because, strictly speaking, it isn't easy to peg as a product of this era. Certainly, it was launched to take advantage of the boom in sports watches and to expand Patek's buyer base, but nobody said an icon *MUST* be the first or grandest of its type. VW Beetles are as iconic of the 60's as Duesenbergs are of the 30's. Both are instantly recognizable as reminders of the social tensions that characterized those eras.
What does the Aquanaut say about our era? For one, it epitomizes the "business casual" attitude that emerged from the 90's. In the post-modern 90's, the bottom line *was* the bottom line and many formal taboos were left derelict. Rolex gave rise to the "sports watch as dress watch" trend in the mainstream, and the Aqua arguably did more to pull Patek in this direction than the more exclusive Nautilus. The 90's, which spawned the Aqua, was a time when 30 year-old software entrepreneurs in Hawaiian shirts were the heros of the working world. There was no white gold Nautilus in this popular image, but an Aquanaut on a rubber strap could pull it off!
After the tech bust, there was a real estate boom bounded by two recessions, one of which arguably remains the central feature of current events. The Aqua is poised to weather these storms while countless fashion watches, brands, haute-de-gamme novelties, and jeweled confections vanish into the maelstrom. Herein lies another mark of an icon; it endures.
I'm not saying the Aqua is an icon just yet, but it has an honest elegance, broad appeal, and very little baggage. The quality is present but the presentation is subtle. It doesn't beg attention, and it fits well in any social or business setting. During the 30's, in the US, it was a mark of Cain to be a "man of 1929," one of the business, intellectual, or political leaders who led the nation into the Depression. Perhaps, the Aqua is an haute-de-gamme piece that stops short of branding one a "man of 2008?"
Maybe the distinctive style of this epoch is only what we make of it as individuals.
In this era of relentless focus on the individual, there is something to be said for a watch that whispers "hear me" rather screams "look at me." Even more than the Nautilus, the Aqua is a watch that lets the wearer speak for himself.
Cheers