The L'Atelier store is probably the best watch store in the world, definitely in the top single digits in the world. It's got a personable, yet well-trained and well-read staff. It's got an AMAZING inventory; a lot of good stuff that's not for sale neither - part museum, part store. And it focuses on lifestyle rather than just product. Incredible store. Just have to have more money!
I also heard it's the largest MB&F dealer in the world. And I can tell, the whole store definitely converts you into a MB&F lover and definitely further cultivates your MB&F passions.