not sure why Apple is at the centre though. I do not see it as the ultimate benchmark but they are indeed on the wrist of all sorts of people Sorry to see where IWC landed as I just bought one (but maybe I get a pass because it is a vintage Porsche Design...
I used to love the brand. Owned a big pilot and a limited JC aquatimer. I sold both bc I felt that the brand was losing its soul. And imho I feel like that’s what happens when a brand gets bought by a conglomerate and puts profits before history and herit...