I could go past that level if I wanted to, but it wouldn't sit easily with me. Fortunately that number is high enough to make an enormous range of watches available, so I like to explore and sample. At the same time there are undervalued watches because they are away from the limelight, or because they are associated with a brand that has fallen out of favour. Rich pickings there too.
There is sometimes a the marked step up in quality and sophistication beyond certain price points, so I'm not averse to dabbling at my upper range. So it's basically a mix and match approach. Posh people call it eclecticism.